IPR Protection Problems of Taiwan’s Cultural Industry in Mainland China-Taking Liuligongfang as an Example

Abstract

Within more than 10 years, there are only several Taiwan’s original famous cultural field brands dare to distribute channel and operate brand in Mainland China. Liuligongfang is one of them and encounter several IPR Protection Problems, Taking Liuligongfang as an Example, This article hopes Mainland China’s enhanced IPR Protection to continuously encourage cross-straits ‘innovation’ and make ‘innovation’ be driving force of development.