Impact Factor Analysis in the Selection of Shopping Mode Based on ISM and AHP

Abstract

There are many factors influence the way consumers chosen when they are shopping, online shopping or general shopping? Different shopping way usually accompanied with different characteristics, so people will choose different shopping way according to their actual conditions, we use a plenty of system engineering method including the explanation structure modeling method (ISM) and analytic hierarchy process method (AHP) to achieve the analysis of what kind of factors the consumers pay attention to when they choose the shopping way.