Development Status and Suggestions for Improvement of Red Heart Kiwi in Cangxi

Qiang ZHANG, Yan SHI

Abstract


The goals of the Cangxi government is to lead red heart kiwi into the world market and bring more benefits to Cangxi’s people. However, the market share of Cangxi’s red heart kiwi is almost zero by collecting network resources and analyzing data. Therefore, we must take some measures to make red heart kiwi of Cangxi go into the fruit market in the world. Firstly, we should strive to establish cooperative relations with national major chain supermarkets and enterprises. Secondly, it is necessary to establish formal, unified and comprehensive internet-sale channels by relying on large-scale online shopping mall and available resources of Guangyuan. Finally, the local government should further increase the degree of concern and formulate relevant policies.

Keywords


Red heart kiwi, Cangxi, Development status, Countermeasure, Sale channels


DOI
10.12783/dtssehs/mess2016/9723