Study on the Performance Assessment of Network Marketing in the Agricultural Sightseeing Garden—Illustrated by the Example of Zhongyi Agricultural Sightseeing Garden in Luzhou

Abstract

In this paper, agricultural tourism park website benefits, economic benefits, product supply, network marketing activities, the effect of the four factors for the first level index system, the construction of agricultural tourism park network marketing performance evaluation index. And Dy agricultural garden as the research subject, select corresponding indicators as the research object, through the corresponding index to evaluate and influencing factors of developing network marketing effect analysis of influence of Yi agricultural sightseeing garden, from found in Zhongyi agricultural garden existing problems, and aimed at the problems put forward the corresponding network marketing improvement measures and suggestions.