Construction and Alienation: Research on Female Images in Webcast

Abstract

In recent years, webcasting has developed in a spurt, giving birth to a large number of camgirl communities. The interconnection of virtual fields and real spaces has made the appearance of webcast subjects a social phenomenon worthy of attention. The network media empowers people and brings new fields and opportunities for the development of female subjectivity. Camgirls based on identity and subjective expression participate in the process of constructing their own image. In the diverse and fluid cyberspace field and in the age of entertainment, the conspiracy of image capital and visual consumption has continuously created and produced a subculture in the live broadcast field, causing the construction of female images from "subjective fiction." The shift to "symbol alienation" has caused the female body to be continuously desired, materialized, symbolized, disciplined and peeped. Behind the image of the network camgirl, it conveys the changes of human society and culture, the variation of the real space and the network field, and it is worthy of our reflection and discussion.