The Circles and Relationships behind "Personal Help-seeking" Crowdfunding in the Micro-philanthropy Era

Abstract

In the era of micro-philanthropy, crowdfunding has become an important way for ordinary families to get rid of the plight of poverty caused by illness. Through the analysis of three typical crowdfunding cases, this article found that the “personal help-seeking†crowdfunding circle is dominated by WeChat circles, supplemented by other social platforms such as Weibo, and the types of WeChat circles are analyzed from the perspective of strong and weak relationships. Divided and analyzed the influence of the size of the crowdfunding circle, the role of authority figures in the circle, and the way the crowdfunding circle is formed on the effect of crowdfunding