Financial and Strategic Analysis on Daphne

Abstract

Daphne is a famous brand of women’s shoes established in HK in 1987. In 1995, it was listed in the main board in HK. This paper takes the main financial data in the annual reports of Daphne enterprise between 2016 and 2018 as the basis in carrying out financial indicator analysis and SWOT analysis. Besides, it will also analyze the causes for the decline in performance of Daphne in recent years from the perspective of corporate brand strategies.