Investigation and Analysis of Sports Consumption of College Students in NanchangNanchang University; College students; Sports consumption; Present situation investigation.

Abstract

This study focuses on undergraduates from 6 universities in Nanchang. In the research process, the methods of literature, questionnaire, interview and mathematical statistics are mainly used. The results show that: 1. the sports consumption level of college students in Nanchang is at a low level, and there are differences between male and female students in sports consumption motivation. There are differences in the proportion of people from big cities, small and medium-sized towns, ordinary rural areas and remote and poverty-stricken areas. 2. Nanchang university students choose sport has bias, imbalance, the boys' sports is relative to the girls’ sports antagonism is stronger, from the level of consumption of the whole consumption level to see the boy was obviously higher than that of girls, and in the degree of sports consumption level difference is bigger, the boy paid consumer tolerance is higher than the girl, some projects require specialized teachers and help guide. 3. More college students in F prefer open space on campus when choosing sports venues. The main factors for participating in sports are weight control, body-building and recreation. 4. Sports consumption is the economic input of material consumption directly used by students for sports consumption. It is subject to students' economic status, interest in sports, awareness of sports consumption level, and school consumption environment.