Research on the Art Brand Building Mechanism of National Musical Venue

Abstract

With the rapid development of China's cultural industry, art communication company have sprung up in recent years, fiercer competition between companies, under the background of the how to produce from several companies have greater influence, high degree of recognition, unique brand of Chinese pavilion art, is the national music art in culture market top important means, is also the ultimate goal of the same kind of companies scrambling to develop at present. In this paper, literature research method, induction method, analysis method and other research methods are used to analyze and elaborate the current situation of the art brand of the national music museum, and combined with the brand positioning process and methods to analyze the art brand positioning of the national music museum, and put forward the corresponding brand building strategy.