Analysis on China Men's Clothing Industry Based on SCP Paradigm

Abstract

This paper analyzes the market structure from the perspectives of market concentration and trade barrier, and calculates that the market type of China's men's clothing industry is competitive market. On this basis, this paper discusses the market behaviors of men's clothing enterprises, including their pricing behaviors, non-price behaviors and m&a behaviors, and then verifies the influence of market structure on enterprise behaviors. Then, this paper explores the influence of enterprise market behavior on market performance. By analyzing the resource allocation and production efficiency of men's clothing enterprises, the results show that the enterprise's market performance is restricted by the enterprise's market behavior. Finally, this paper verifies that the market structure, market behavior and market performance of men's clothing enterprises conform to the one-way causal relationship proposed by Harvard school.