Seasonal Tourism Immigration: A Lifestyle-Oriented Satisfaction Study

Abstract

Seasonal tourists are a consumer group with great potential. This study starts with the lifestyles of seasonal tourists in long-staying places and the degree of involvement in this form of tourism, exploring the motivation of this group's seasonal tourism movement and satisfaction with seasonal destinations. Impact. Therefore, this study chooses seasonal trips to Sanya as a research object in winter. The results show that the lifestyle and involvement of seasonal tourists have a significant positive impact on their motivation and satisfaction in participating in seasonal tourism. This study provides opinions and suggestions on the marketing strategies and management models of current seasonal tourists.