Research on the Determinants of Tourists' Rural Tourism Decision-Making (Based on Network and Field Survey)

Abstract

The article aims to study the influencing factors of rural tourism decision-making and the correlation between the major factors. Based on the literary analysis and tentative interviews, it mainly talks about eight factors, which are the positive recommendation, marketing, price levels, environmental atmosphere, safety and sanitation, traditional psychological tendency and rural cognition of the reference groups. According to reliable evidence, there is a significant correlation among the eight factors, which can be divided into external factors and internal factors. Finally, A series of counter_measures are taken for tourists to make a better rural tourism decision-making.