Design Education Corresponds Social Responsibility—Regarding to the Social Responsibility of Brand Identity Design

Abstract

Design as a visual communication method carries the responsibility of transforming ideas and concepts into tangible products or visual contents. In a world of mass media and over-consumption, design plays a vital role in people's daily life without they noticed. Everything is delicate constructed, from the supermarket ice-cream shelves to the latest iPhone X, all designed to pass on message and ultimately generate maximum profits. Thus, design, in general, has carried the social responsibility that not been primarily discussed, especially regarding design education. In this essay, we are going to explore the relationship between design education and its social responsibility, and how design can change brand identity and its influences on customers.