Big Data in Retail Business Applications—Walmart Case

Abstract

Advances in big data applications will help to create new business models, this paper takes Walmart's application as a starting point in big data, this paper studies the emerging industrial chain in big data mode, this has some implications for the application of big data in retail. This paper summarizes the research status of big data application in recent years, the big data of Walmart is analyzed in detail, these include the history and actuality of the big data application of Walmart, and a SWOT analysis of Walmart's big data applications. SO is last display selection strategy, seizing the opportunity to scale up the enterprise.