Teaching Practice and Innovation of Art Advertisement Design Course

Abstract

In the past，Art Advertisement Design Course had problems in the rationality of course sequence, the integrality of basic course structure and the definition of course type. With the adoption of double-track education system prompting course construction, Xi' an University of Technology has built a three-level teaching system by constant practicing and innovating, which combines learning with competition and has achieved great teaching results in improving students' innovative thinking and practical ability.