The Analysis of Constructing Sports Tourism E-business Platform

Abstract

With the development of modern network and communication technique, tourism e-business has been developing extensively and rapidly in recent years. It is necessary for us to construct and optimize e-business platform to meet the steadily increasing demand of tourists. This paper analyzes the tourism industry development and status of sports tourism industry, points out the potential scale of sports tourism industry in China and put forward some suggestions so as to offer the theoretical and practical guidance for the implementation of constructing sports tourism e-business platform.