Research on Communication Effect of Mobile Phone Enterprise Original Micro-blog-with OPPO as an Example

Abstract

In the paper, content analysis method is used for analyzing original micro-blog of OPPO official micro-blog in order to study the transmission effect of mobile phone enterprise original micro-blog. The result shows that: the sales promotion micro-blogs are the most, which is followed by product introduction micro-blogs; brand message micro-blog ranks the third place, and other micro-blogs account for the minimum proportion. There are more brand information micro-blogs and other micro-blogs in the early stage of the new product introduction into the market from the perspective of time phase changes. Then, once the products are introduced to the market, the microblogs about product introduction and sales promotion are rapidly increased, which finally become micro-blogs ranking No. 1 and No. 2 proportions. The communication effect shows that the transmission effect of the sales promotion micro-blog is the best, which is followed by brand information micro-blogs, and the communication effect of product introduction micro-blogs and other micro-blogs is the worst, and there is no significant different between them.