Research and Practice of Flipped Classroom in Marketing Courses in China

Abstract

As a new pedagogical approach and model, the "flipped classroom" is getting more and more heated, and its introduction has injected fresh blood into the practice of China's education. At the same time, it has brought profound thoughts to Chinese educational scholars. After probing into the connotations of the new teaching model, the author further analyzes the feasibility of employing the strategy in the imparting of marketing courses, plus a teaching model designed. The results show that, the flipped teaching has more students engaged in classroom and fosters hands-on ability in them. Yet it's still waiting for further analysis on its significance in improving examination scores and in tapping out the potentials of every student.