Off-season Marketing Strategies for Travel Agencies in Shiyan City

Abstract

An important task of travel agency marketing is to break the “off-season iceâ€. Based on the definition of off-season travel in Shiyan city, the paper analyzes the current situation and off-season marketing problems of travel agencies, and then puts forward the marketing strategies for off-season travel in order to promote traveling and the prosperity and development of tourism industry in Shiyan.