Social Character Design in the Practical Teaching of Journalism & Communication

Abstract

Digital technique completely changes media industry. Through using the digital technique, the communicator becomes more and more pluralistic, and the communication channel becomes more and more net-based. It is a typical character of current media; at the meantime, it causes series reformation and transition in the media industry. Also it requires the new practitioners to have such capability: to function as a professional reporter in such short time, or even without the process of adapting the social character-changing. Based on the reality of current media industry, this paper mainly focus on how to complete the process of social character-changing (changing from college student to professional reporter) during the practical teaching so as to thinking and functioning as professional reporter.