“Public Relations†Diversified Curriculum Examination Evaluation System Research

Abstract

This paper analyses the current “public relations†course characteristics and the defects of traditional examination way, and puts forward the diversified evaluation system combining summative evaluation and formative assessment. By building the diverse curriculum evaluation system, we can design the operable evaluation index, evaluation standard, the weight, and the introduction of diversified evaluation main body, to promote the curriculum reform of the public relations to provide the reference.