Study on Tourism Marketing of Jilin Province Museum

Abstract

Reputed as the “Spring City in the Northâ€, Jilin province is located in the center of the northeast of Asia, with the unique historical background of which enables the province to possess advantages to develop cultural creative industry. Museum is a window and symbol embodying the level of civilization of a city, a region and a nation. Museum constitutes an important part of Jilin Province’s public cultural system and is the foundation in developing Jilin Province’s cultural creative industry. In this article, the museum tourism marketing strategy from three aspects to be carried out by museums in enhancing service consciousness, strengthening marketing efforts and developing tourism products was elaborated.